Supporters of Republican presidential nominee Donald Trump are calling for a boycott of coffee-giant Starbucks after its CEO, Howard Schultz, endorsed Hillary Clinton for president.
“Hopefully Hillary Clinton will be elected president,” Schultz said on Wednesday during an interview with CNN’s Poppy Harlow. “On the other side, we’ve seen such vitriolic display of bigotry and hate and divisiveness, and that is not the leadership we need for the future of the country.”
In a separate appearance on CBS This Morning, Schultz continued his rant, declared he is “engaged as a private citizen recognizing that Hillary Clinton needs to be the next president of the United States.”
When Trump fans heard of the endorsement, they took to Twitter to express their rage.
Schultz has, in the past, referred to himself as a “lifelong Democrat.” Over the past few years, he has earned a reputation for being one of the most politically outspoken chief executives. But his opinions have been met with resistance and protest on many occasions.
Earlier this year, for example, Schultz received pushback for starting the “Race Together” initiative. Starbucks employees were encouraged to write a slogan on coffee cups to push customers to have a conversation about race relations in America. The idea was dropped after a negative response from the public.
“I have been criticized because people say, ‘Well his role is to create shareholder value and profits, not to use Starbucks as a political tool,’” Shultz told his employees earlier this year, claiming that he wants to “effect change.”
“I worry if we just continue on this track and don’t speak up,” he said. “I’m asking myself what can we do, given our scale … to effect change, to elevate the discourse, and to demonstrate that this is not the way the country should be run.”
What do you think about Schultz’s comments?
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